1. FILM (TVC)
You must submit MPEG2 encoded at 6 megabits per second for each film you are entering to the Festival. Please ensure you do not include the clock or slate in your encode.
Please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576px.
Please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576px.
See chart below for specifications on your entry files:
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LINE STANDARD
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MPEG2
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4:3 PAL
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720 x 576
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16:9 PAL
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720 x 576
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Please do NOT send DVD, Windows Media Video, Quicktime or other file formats.
2. PRESS
One digital image of each entry strictly in the following format: Jpeg, 72 dpi, RGB. Size: the longest side must be approximately 420mm. Digital images can be uploaded online (max 10MB), or must be supplied on PC compatible CD-ROM.
3. OUTDOOR
One digital image of each entry strictly in the following format: Jpeg, 72 dpi, RGB. Size: the longest side must be approximately 420mm. Digital images can be uploaded online (max 10MB), or must be supplied on PC compatible CD-ROM.
4. DIRECT MARKETING
Please make sure that any material provided can be easily understood and shown to the jury. Entries which are not in English should be translated or accompanied by a full translation. It will be in your own interests to explain or translate any specific word play or local social, cultural or political references and nuances. Whenever possible, we advise you to replace any non-English copy on the ad with an English translation.
AUDIO-VISUAL PRESENTATION OF YOUR ENTRY:
Your presentation should be no longer than 5 minutes. This explanatory clip must be concise and should contain key visuals - video, still images or any other relevant footage to best explain the campaign with a simple, clear commentary in English summarizing your entry.
Power point presentation
or
Video clip
MPG2 File Encoding Standards (for video clip)
Please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576, the Data Rate must not exceed more than 1 megabyte/s.
Please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576, the Data Rate must not exceed more than 1 megabyte/s.
5. MEDIA
One digital image of each entry strictly in the following format: Jpeg, 72 dpi, RGB. Size: the longest side must be approximately 420mm. Digital images can be uploaded online (max 10MB), or must be supplied on PC compatible CD-ROM.
Audio Video Presentation (optional)
This presentation should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarizing your entry.
Power point presentation
or
Video clip
MPG2 File Encoding Standards (for video clip)
Please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576, the Data Rate must not exceed more than 1 megabyte/s.
Please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576, the Data Rate must not exceed more than 1 megabyte/s.
6. INTERACTIVE
WEBSITES & MICROSITES
• Please supply us with a URL leading directly to the entry
• You may enter a website and a microsite that is part of the same website as long as that microsite has a separate URL that is accessible independently of the main website URL
INTERACTIVE CAMPAIGNS
• 3 or more DIFFERENT interactive elements for the same concept, e.g. 1 banner, 1 email, 1 website
• To ensure judging impartiality, your entry must be presented without Agency branding
• Your entry must be presented as links on a plain landing page with URLs that lead straight to each element of your campaign.
ONLINE ADVERTISING - BANNER AND RICH MEDIA ADVERTISING
All entries must show the advertisement in the context of the webpage in which it was originally displayed. Please submit the entry where the product is highlighted and
the webpage is readable as background information.
OTHER INTERACTIVE DIGITAL MEDIA
Mobile Advertising must be presented as a URL link that leads the viewer straight to your entry in one click. This is to ensure that the jury views only the entry that is being submitted. The jury will quickly become frustrated if it is difficult to navigate to your entry.
• You may design a landing page. You may also show a video explaining the entry on this page. It is very important that the jury understands the Mobile Phone aspect of this entry.
VIRAL ADVERTISING
• Entries in this category must be presented so that the judges can see how an individual was led to the video. E.g. posted within a website, sent virally.
• All entries must show the video in the context in which it was originally displayed.
7. RADIO
MP3 FILES:
1. All entries must be submitted as MP3 files.
1. All entries must be submitted as MP3 files.
2. Radio entries must be submitted as MP3 files, Bit rate 96 kbps, Compression ratio 15:1 File size should not exceed 2.5MB.
3. The maximum length for each entry is 180 seconds.
4. All entries MUST be submitted in the original language of the ad.
5. If the original language is not English, we strongly recommend that you also submit an English language version of the ad.
3. The maximum length for each entry is 180 seconds.
4. All entries MUST be submitted in the original language of the ad.
5. If the original language is not English, we strongly recommend that you also submit an English language version of the ad.
WRITTEN SCRIPTS:
1. All entrants must submit a full and accurate English script for each ad entered. If the ad was originally aired in another language, a full script in the original language must also be submitted. Please note that these scripts will be read by the Jury, and must be provided accurately and in full.
1. All entrants must submit a full and accurate English script for each ad entered. If the ad was originally aired in another language, a full script in the original language must also be submitted. Please note that these scripts will be read by the Jury, and must be provided accurately and in full.
8. SALES PROMOTION
For all entries, we strongly recommend that you prepare an Audio-Visual Presentation (power point) or “video clip” to support your entry which should summarise the brief, execution and outcome of your entry.
a maximum of 5 minutes
MPG2 File Encoding Standards (for video clip)
Please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576. The Data Rate must not exceed more than 1 megabyte/s.
Please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576. The Data Rate must not exceed more than 1 megabyte/s.
9. INTEGRATED CAMPAIGN
For all entries, you should prepare an Audio-Visual Presentation (AVP) of your campaign: power point or video clip.
2-5 minutes long
MPG2 File Encoding Standards (for video clip)
Please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576. The Data Rate must not exceed more than 1 megabyte/s.
Please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576. The Data Rate must not exceed more than 1 megabyte/s.
Please do NOT send DVD, Windows Media Video, Quicktime or other file formats.
10. DESIGN
You can upload in digital format online (max 10MB) or send as a Jpeg, 72 dpi, RGB with the longest side measuring approximately 420mm, on a CD compatible CD-Rom.
In addition, you should supply relevant support material, depending on the type of entry you are submitting.
YOU SHOULD SEND IN AN ACTUAL SAMPLE OF YOUR DESIGN ENTRY IF REASONABLY SIZED.
YOU SHOULD SEND IN AN ACTUAL SAMPLE OF YOUR DESIGN ENTRY IF REASONABLY SIZED.
- For Corporate Identity Schemes, wherever possible please supply at least 3 actual examples of the logo or trademark in place e.g. stationery, business cards and other literature, vehicles, packaging etc. If this is not possible or practical, please supply images in Jpeg format.
- For Posters, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
- For Flyers, Tickets, Invitations, Postcards, Christmas and other Greetings Cards, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
- For Calendars, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
- For Stationery item or range, please supply a set of actual examples e.g. letterhead, business card, compliment slip. If this is not possible or practical, please supply images in Jpeg format.
- For Books, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
- For Annual Reports, Catalogues, Brochures, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
- For Self Promotion, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.
- For Point of Sale, Product Display, Signage, Structural Graphics, please supply 3-5 images in Jpeg format of the item in situ. If practical, you can supply the actual piece as long as it is collapsible or can be folded.
- For Broadcast Design and Graphics, please supply an audio-visual presentation in MPEG2 format.
- For Digital Design, please supply a url link or an audio-visual presentation.
- For Environmental and Retail Design, please supply 3-5 images in Jpeg format showing different views of the interior or exhibition, including a floor plan or layout if helpful or practical. You may also supply a short audio-visual presentation including a walk-through of the space if preferred. All video content must be supplied as MPEG2 and should be no longer than 3 minutes.
- For Packaging Design entries, please supply a sample of the actual packaging piece or range. If this is not possible or practical, please supply images in Jpeg format.
11. PR
AUDIO-VISUAL PRESENTATION OF YOUR ENTRY
For all entries, we strongly recommend that you prepare an Audio-Visual Presentation (power-point) or “videoclip” to support your entry.
This explanatory clip should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarizing your entry.
This clip, must be no longer than 5 minutes.
MPG2 FILE ENCODING STANDARDS (for video clip)
Please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576, The Data Rate must not exceed more than 1 megabyte/s.
Please encode a high quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576, The Data Rate must not exceed more than 1 megabyte/s.
12. CRAFTS
For preparing and uploading entries in Crafts subcategories - Film crafts, Interactive crafts, Press crafts and Radio crafts, the same rules apply as in categories 1 (Film), 2 (Press), 6 (Interactive) and 7 (Radio).