1. FILM (TVC)
 
- TV & CINEMA ADS
- OTHER FILM CONTENT (Internet Film, Other Screens, Integrated Film, Interactive Film)
 
2. PRESS
 
3. OUTDOOR
 
- STANDARD OUTDOOR (billboards, posters, citylights)
- AMBIENT (Bars, restaurants & stores etc, Small scale special solutions, Special build, Stunts & live advertising, Transit, Digital Outdoor...)
 
4. DIRECT MARKETING
 
Flat mailing / Dimensional mailing / Direct response Digital: email marketing / Direct response Digital: e-commerce, online advertising & brand awareness / Direct response Digital: Original use of digital / Direct response Mobile Marketing / Ambient Media / Direct response Broadcast: TV, Radio & Infomercials / Direct response Print or standard Outdoor, including Inserts + Loyalty/Continuity schemes, Product Launches, Traffic and Brand Building
 
5. MEDIA
 
Use of media in: Television, cinema, radio, magazines, newspapers, outdoor, ambient media, special events and stunt/live advertising, the internet, other digital media including mobile devices, sponsorship...
 
6. INTERACTIVE
 
- WEBSITES & MICROSITES
- ONLINE ADVERTISING (BANNER AND RICH MEDIA ADVERTISING)
- OTHER INTERACTIVE DIGITAL MEDIA (Mobile advertising, Interactive tools (for PCs, MACs etc.), Innovative ideas)
- VIRAL ADVERTISING (Email marketing, incl. e-cards, Viral video, Viral marketing)
 
7. RADIO
 
8. SALES PROMOTION
 
Event and Field Marketing / Alternative Media: Small Scale / Alternative Media: Large Scale / Sponsorship or partnership campaigns / merchandising/in-store marketing incl. Promotional Packaging / new product launch/re-launch at retail / TV & Radio in a promotional campaign / print & standard outdoor in a promotional campaign / digital media in a promotional campaign...
 
9. INTEGRATED CAMPAIGN
 
10. DESIGN
 
- CORPORATE OR BRAND IDENTITY
- ENVIRONMENTAL DESIGN
- PACKAGING DESIGN
 
11. PR
Consumer Goods, including FMCG and household products / Healthcare and Services / Automotive and Transport / Media, Arts and Entertainment / Travel, Tourism & Leisure / Retail and e-commerce, incl. restaurants / Financial Services including Investor Relations and Corporate Finance / Technology and Manufacturing /
Charity and not for profit / Corporate Communication / Public Affairs / Internal Communications / Corporate Responsibility and Environmental Issues / Crisis and Issue Management
 
12. CRAFTS
FILM CRAFTS: Production Design/ Direction/ Cinematography/ Editing/ Copywriting/ Best use of Music/ Sound Design/ Special Effects & Computer Graphics/ Animation
INTERACTIVE CRAFTS: Best Copywriting/ Best Music/Sound Design/ Animation/ Interface & Navigation//Illustration and Graphic Design/ Photography/ Best use of Video/
PRESS CRAFTS: Copywriting/ Art Direction/ Illustration/ Typography/ Photography
RADIO CRAFTS: Best use of Music and/or Sound Design / Best Scriptwriting / Best Acting Performance / Best use of Radio as a Medium